01
AI Receptionist
Answers your phone 24/7, qualifies the job and books it straight into your diary.
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AI built for UK trade businesses
Stop losing jobs while you're on the tools.
Apex answers your missed calls, follows up every quote and books jobs straight into your diary — so you win more work without hiring office staff.
Plumbing Heating Electrical Building
SEE IT IN ACTION
Watch Apex win a job in 60 seconds
A missed call comes in. Apex answers, qualifies the customer and books the job — before you've stepped off the ladder.
Real customer demo coming soon — a live missed call, instant SMS reply and a booked job in under a minute.
WHO WE HELP
Built for the trades that keep Britain running
From one-van operators to multi-team firms — Apex is tuned to how your trade actually works.
Plumbers
Heating Engineers
Electricians
Builders
Renewable Energy
Drainage
Roofing
Property Maintenance
THE NUMBERS
What changes in the first 30 days
The work your office staff can't keep up with — handled, while you're on the tools.
01
95%
Fewer missed enquiries
Every call, form and message answered — day, night and weekends.
02
10–20h
Hours saved every week
Admin, reminders and follow-ups handled for you.
03
2–3×
Faster quote acceptance
Automated follow-ups close customers while you're on the job.
04
↑
More 5-star Google reviews
Review requests sent automatically after every completed job.
05
0
New office staff needed
Grow your turnover without growing your payroll.
SOLUTIONS
Everything you need to win more work
Six systems, one platform — built to capture every enquiry and close more jobs.
02
Missed Call Recovery
Texts every missed caller in seconds — so they book with you, not the next plumber on Google.
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03
Quote Follow-Up
Chases every outstanding quote on autopilot until the customer says yes or no.
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04
Google Business Growth
Climb the local map pack with more reviews, better listings and stronger visibility.
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05
Review Automation
Turn happy customers into 5-star Google reviews the moment the job's done.
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06
Business Automation
Reminders, invoices, customer updates — the admin that eats your evenings, handled.
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THE PRODUCT
Every customer touchpoint, one dashboard
Calls, messages, quotes and reviews — all in one place, fully managed by our team.
apex / live-calls
+44 7700 900812
Inbound · 01:24 · AI receptionist
Hi, you've reached Holloway Plumbing. How can I help today?
My boiler's leaking — can someone come out?
Yes — I can book you in. What's your postcode?
Booking suggested — Tue, 10:30
HOW IT WORKS
From first call to fully booked
Simple, transparent and live in under two weeks.
STEP 01
Book your free strategy call
A 20-minute call to understand your business and where you're losing work.
STEP 02
We map where jobs slip through
We pinpoint every missed call, unanswered enquiry and forgotten quote.
STEP 03
We build and launch your AI
Configured, tested and live in 7–14 days — fully managed by our team.
STEP 04
You win more work, every week
More booked jobs, less admin, evenings back with your family.
THE DIFFERENCE
Why trade businesses switch to Apex
The same workload, handled — without hiring, training or chasing.
Without Apex
- Missed calls
- Forgotten quotes
- Manual follow-ups
- Chasing reviews
- Evenings spent doing admin
With Apex
- AI answers every enquiry
- Automatic quote reminders
- Instant missed call recovery
- Automated review requests
- More time on the tools and with family
FOUNDING CUSTOMERS
Be one of our first success stories.
We're hand-picking a small group of UK trade businesses to work with this quarter. Founder-led setup, priority onboarding and founding pricing locked in for life.
Founder-led setup
Built around how your business actually runs.
Priority onboarding
Live and winning work in 7–14 days.
Founding pricing
Today's rate, locked in for life.
FOUNDER STORY
Built by a tradesman. For tradesmen.
Apex was built by a plumbing and heating business owner who lived it — missed calls on the boiler, quotes chasing themselves, evenings lost to admin instead of family.
We've run a trade business, so every system we build is practical, no fluff and obsessed with one thing: winning you more work without adding to your workload.
- Founded by a working trade business owner
- UK-based team. UK-based support.
- No long contracts. No marketing jargon.
- Real systems, built for real jobs
Tom Whitaker
Founder, Apex Lead Systems · Former director, Whitaker Plumbing & Heating
"I built Apex after years of losing evenings to admin, missed calls and chasing quotations. Now we help UK trade businesses win more work without hiring office staff."
— Tom Whitaker, Founder
Free 20-minute strategy call
Win more work. Get your evenings back.
Book a free strategy call. We'll show you exactly where you're losing jobs — and the fastest way to win more work and cut admin in the next 30 days.
No obligation 20-minute call Built around your trade
Tell us about your business
We'll be in touch within one working day to book your call.
FAQ